‘One dropper to rule them all’
…isn’t perhaps the angle you would associate with such a humble bunch of engineers. The people behind the VECNUM NIVO are not ‘in your face’ kind of people. The thing is, they’ve developed the lightest, yet longest dropper-post on the market. In the end, the product’s list of USPs (Unique Selling Points) did all the talking. It became blatantly obvious that the VECNUM NIVO is invincible. One dropper to rule them all.
It was more difficult to overcome the client’s reluctance for such a bold campaign than it was to put the campaign together.
Service Graphic Design, Photography, Videography,